Silvia Salerno
Senior Creative Director
"Thoughtfully reflect, refine & redefine your purpose. The more you drive your mindset, the more value you add to you, and be of better service to others around you."
Silvia joined the Sassoon family in 2000 after attending the Alternative Hair Show and being inspired by the Sassoon presentation. She started as a varderer but quickly recognised her desire to teach, so upon qualifying she joined the London Academy team in Mayfair.
As a part of the Sassoon creative team Silvia regularly contributes key looks to Sassoon collections and projects, such as the ABC Education range. She is a mainstay at high profile shows such as Salon International, presenting Sassoon techniques to hairdressers from all over the world, as well as creating tailor made lessons for individual students.
Silvia is inspired every day, sharing her passion with students, seeing them progress and build confidence, and cultivating curiosity. You'll find Silvia teaching on a range of courses, as well as One-on-One bespoke tuition at the House of Sassoon Soho.