Richard Ashforth
International Creative Director
‘’It's always been about honest, modern, meaningful beauty."
ABOUT
Richard Ashforth is a globally respected hairdresser known for his visionary style and dedication to modern beauty. Beginning in Sheffield, his path led to Vidal Sassoon, where he shaped his signature aesthetic. After founding the influential brand Saco and launching the artistic platform NOISE, his career came full circle in 2025 with a return to Sassoon as International Creative Director, bringing renewed energy, experience, and commitment to timeless excellence.
Riess enjoys collaborating his ideas with the stylist and the client/model, this is where he believes you can truly create a look that is tailored for each individual.