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Bespoke Education with Richard Ashforth 

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With a career that spans decades of creative innovation and global influence, Richard Ashforth now leads Sassoon’s creative vision as International Creative Director, shaping the brand’s direction across education, imagery and global presentation. His refined aesthetic, conceptual clarity and deep technical knowledge have earned him recognition as one of the most influential figures in modern hairdressing.

 

Richard’s work across editorial, stage and salon platforms is known for its minimal yet impactful approach, always grounded in suitability, structure and innovation. In this bespoke series of educational experiences, Richard invites stylists to explore, refine and elevate their work through a program of immersive learning, creative dialogue and hands-on artistry.

 

Working in harmony with Mark Hayes, Senior Creative Director of Vidal Sassoon and a revered mentor to generations of stylists, Richard brings a renewed energy and progressive lens to the craft, while remaining rooted in the precision and philosophy that define the Sassoon legacy.

 

“Hair is about listening, observing, refining. The more aware you become, the more confidently you can create.”

 

RICHARD ASHFORTH Vidal Sassoon International Creative Director

 

 

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