Libertine
The new Autumn Winter 2025 Academy collection has arrived.
Sassoon presents Libertine
The LIBERTINE collection captures the louche glamour of the Bright Young Things of interwar London and follows its influence across time—into the children of the supermodels of the 1990s, who have become a new generation of tastemakers. The collection honours this legacy of audacity while embracing a spirit of individuality and freedom. It represents not only a celebration of cultural rebellion but also a visionary translation of that spirit into the language of contemporary hair design.
The name Libertine carries a powerful dual meaning. It recalls the daring hedonism of the Bright Young Things—restless, mischievous, and intoxicated with freedom. In today’s context, Libertine resonates with the Gen Z, today’s heirs of effortless nonchalance, casual confidence, studied elegance, and fluid approach to beauty signal an evolution of that legacy for the modern world.
Drawing inspiration from the precision cuts and bold silhouettes that defined Sassoon’s heritage, the LIBERTINE collection reimagines these foundations with an undone, fluid quality. Sharp lines soften into collapse and expansion, movement feels spontaneous but engineered. Each look embodies studied insouciance—hair designed with discipline but worn with freedom. This collection remains deeply rooted in Sassoon philosophy, uniting precision and innovation with a louche spirit that celebrates intergenerational self-expression..
Cutting Technique
The LIBERTINE collection presents cutting techniques that fuse the discipline of Sassoon geometry with a languid sense of ease. Classic foundations are deconstructed, allowing shapes to expand and collapse with natural movement. Internal graduation produces softness and flow, while carefully placed disconnection introduces a subtly undone quality. Fringes fall deliberately into the eyes, adding mystery and attitude, while fluid bobs balance razor-sharp structure with deliberate dishevelment. Each technique is executed with meticulous control yet styled for spontaneity, ensuring that every cut embodies louche sophistication while remaining unmistakably Sassoon.
Colour Technique
The colour work of the LIBERTINE collection explores decadence refined through restraint. Rich tones are constructed with invisible placement, allowing light and shade to move organically, as if discovered rather than imposed. Satin shine contrasts with velvet matte, evoking the tension between elegance and indulgence. Subtle palettes recall champagne-lit nightclubs, while tonal shifts create depth without harsh boundaries. Moving from interwar opulence to 1990s gloss and into the polish of today’s new icons, colour is reimagined as louche, sophisticated, and unmistakably Sassoon.