I-CONIC
The new Spring Summer 2025 Academy collection has arrived.
Sassoon Presents ‘I-CONIC’: A New Era of Creativity Begins
Sassoon unveils its latest collection, I-CONIC, marking the first step into the next seventy years of Sassoon innovation. This groundbreaking collection honours the rich heritage of Vidal Sassoon while embracing a future of individuality and expression.
The name I-CONIC embodies a dual meaning: “I” for individuality, celebrating personal identity, and "iconic", paying tribute to the minimalist, striking photographic style of vintage 1960s Sassoon. Stripped of styling and distractions, the focus remains solely on the hair-pure, architectural and timeless.
Drawing inspiration from the precision cuts and geometric silhouettes that revolutionised hairdressing, I-CONIC reinterprets these classic looks for a modern audience. This collection captures the essence of Sassoon’s philosophy: precision, purity, and innovation. As the first collection to be released this year, I-CONIC sets the stage for a year of creativity, craftsmanship, and evolution. With each new release, Sassoon will continue to push the boundaries of hair artistry, ensuring that the legacy of Vidal Sassoon remains as influential as ever. I-CONIC is more than a collection-it’s a celebration of past, present, and future. Welcome to the next chapter of Vidal Sassoon.
Cutting Technique
The I-CONIC collection showcases cutting techniques that fuse the signature precision of Sassoon with contemporary innovation. Timeless methods of geometric precision cutting are reimagined with modern refinements, ensuring effortless wearability. Internal graduation and subtle disconnection create seamless movement, while reverse layering enhances structure without harsh lines. Hidden panels introduce depth and dimension, allowing light to play through the hair in unexpected ways. From sleek, sculpted contours to airy, voluminous shapes, every cut is meticulously crafted. Whether razor-sharp or softly textured, each technique embodies individuality while remaining unmistakably Sassoon.
Colour Technique
The I-CONIC collection’s colour work is a study in refined simplicity. Tones are clean, effortless, and pure, drawing inspiration from the minimalism of Sassoon’s 1960s aesthetic. Subtle tonal shifts add depth, while invisible colour placement enhances movement without distraction. Tonal palettes create mottled contrasts, evoking the sculptural qualities of light and shadow. The geometric nature of application is softened by seamless blending, ensuring a fluid, natural finish. Every hue is considered, every placement intentional - celebrating hair in its purest, most iconic form.